3rdtimeluckystudio/Shutterstock Save for later Print Download Share LinkedIn Twitter Instead of building large hydrogen plants where cheap renewable power is abundant but far away from markets, Canadian start-up FuelPositive is developing smaller green ammonia systems. For now, it is targeting fertilizer production at farms as the main market for the ammonia, but in the future the company believes the decentralized approach could be similarly beneficial for powering ships or planes that operate in remote places. CEO Ian Clifford believes the decentralized model "resonates even more" today with the Covid-19 and energy crises. "People are so fed up with all of the fragility in the markets, and fragility of supply, and insecurity on cost — all those things are pretty profound."