Daisy Daisy/Shutterstock Save for later Print Download Share LinkedIn Twitter Changing consumer behavior is an essential part of reaching mid-century carbon neutrality targets — but old habits die hard. To be sure, some small but nonetheless important emissions cuts can be accomplished by individuals making little lifestyle changes, such as biking more or optimizing the thermostat. The bulk of the behavioral changes needed to reach net-zero targets, however, could only happen by governments investing financially in the needed alternatives, or by governments taking a more forceful hand than they usually do at present, for example through tougher restrictions on energy-intensive travel.
