Industry Trend

Retailers Hope Fuel Discounts Will Pay Dividends

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  • TotalEnergies, Cepsa and Repsol have offered fuel price discounts, with Repsol taking a €150 million ($154 million) hit to earnings as a result.
  • Such discounts remain the exception, rather than the rule, as most integrated players continue to champion their investment programs.
  • Companies may be able to offset some of their financial hit from the programs through higher convenience sales and brand loyalty.  

The Issue

Retail Marketing, Corporate Strategy , Oil Prices, Majors, Regional Integrateds
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